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How to Upload Your Podcast to Mainstream Distributors: A Step-by-Step Guide


Congratulations on creating your podcast! You've spent countless hours brainstorming ideas, recording episodes, and editing audio. Now, it's time to share your content with the world. To do that, you'll need to upload your podcast to mainstream distributors, such as Apple Podcasts, Spotify, Google Podcasts, and more. In this step-by-step guide, we'll walk you through the process of getting your podcast out to a broader audience.

Step 1: Prepare Your Podcast Files

Before you can upload your podcast to mainstream distributors, you'll need to prepare your podcast files. This typically includes:

  1. Audio Files: Make sure your episodes are in the right format (usually MP3) and that they meet the platform's audio quality requirements.

  2. Episode Artwork: Create eye-catching cover art for your podcast. The recommended dimensions and specifications for artwork may vary between platforms, so be sure to check their guidelines.

  3. Metadata: Prepare metadata such as episode titles, descriptions, and tags for each episode. This information helps potential listeners discover and understand your content.

Step 2: Choose a Podcast Hosting Platform

To distribute your podcast, you'll need a reliable hosting platform to store your audio files and generate your podcast's RSS feed. Some popular podcast hosting platforms include:

  1. Libsyn (Liberated Syndication)

  2. Podbean

  3. Anchor by Spotify

  4. Transistor

  5. Simplecast

Choose a hosting platform that suits your needs and budget. Most hosting platforms offer a free plan with limited features, but for more advanced options, you might need to subscribe to a paid plan.

Step 3: Create an RSS Feed

Your podcast hosting platform will generate an RSS feed for your podcast. The RSS feed is a crucial component as it contains all the necessary information about your podcast, including episode details and links to audio files. Make sure to fill in all the metadata accurately.

Step 4: Verify Ownership

To submit your podcast to mainstream distributors like Apple Podcasts and Spotify, you'll need to prove that you own the content. This process often involves adding a specific tag or file to your website, as directed by the hosting platform.

Step 5: Submit Your Podcast to Distributors

Now that you have your RSS feed and have verified ownership, you can submit your podcast to mainstream distributors:

  1. Apple Podcasts: Go to Apple Podcasts Connect, log in with your Apple ID, and submit your RSS feed. Once approved, your podcast will be accessible to millions of Apple users.

  2. Spotify: You can submit your podcast directly to Spotify through Spotify for Podcasters. Log in with your Spotify account, paste your RSS feed, and complete the submission process.

  3. Google Podcasts: Visit Google Podcasts Manager and follow the instructions to submit your podcast's RSS feed.

  4. Other Platforms: Most mainstream distributors will have their submission processes, which usually involve pasting your RSS feed URL.

Step 6: Promote Your Podcast

After successfully uploading your podcast to mainstream distributors, don't forget to promote your content:

  1. Share on Social Media: Use your social networks to share your episodes and engage with your audience.

  2. Encourage Reviews: Ask your listeners to leave reviews on platforms like Apple Podcasts, as this can boost your podcast's visibility.

  3. Collaborate: Partner with other podcasters or influencers to cross-promote your content.

  4. Be Consistent: Publish episodes on a regular schedule to keep your audience engaged.


Uploading your podcast to mainstream distributors is an exciting step in your podcasting journey. By following these steps, you can make your podcast accessible to a vast audience and gain more listeners. Remember, quality content and consistent promotion are key to the success of your podcast, so keep creating and sharing your voice with the world!

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